When the pandemic stepped out from its burrow and decided to cripple the world, people were forced to lock up, stay home, and keep away from it. While the world seems at pause and people are at hibernating phase, technology has presented itself.
Online and distance learning had been one of the primary options, particularly by the learning institutions to continue the students’ learning. After the onset of the pandemic, the people, who are already tech-savvy, had engulfed themselves further. But what’s interesting is that those who are not digitally literate have also been delved into it.
In a classroom setup, teachers, students, and even the parents had gone through the digital phase to keep up with this drastic and fortuitous event.
Of course, students need to continue their learning but with the lockdowns imposed everywhere, the only option is through the utilization of online learning.
Ilker Koksal, the author of “The Rise Of Online Learning” published on Forbes, stated that “.. there’s a huge demand from people to learn online.” Now that the pandemic has been going through almost two (2) years, through this rapid change, people seemed to adapt to the new normal and became reliant on technology with remote and distance learning currently implemented.
Online learning platforms such as Coursera, Udemy, Skillshare, and a lot more have been gaining popularity as we continue to pave the way towards remote learning. However, have you ever asked the question “how?”
How can these learning platforms strive despite pandemic? How does it sustain its resources?
Read on as I guide you through the answers to these questions.
How does online learning work?
Nowadays where learning takes place in the online environment, online courses also come into the scene. These Online Courses are a set of instructional materials such as ebooks, video presentations, and infographics that was designed to supplement the students’ learning.
It includes all the relevant educational information which can be accessed online through different devices. This type of new and revolutionized learning is conducted online and was designed with the purpose of remote learning.
During the synchronous and asynchronous sessions, students are compelled to take Online Courses in addition to the discussion made. This is to ensure that students still have enough knowledge as going online comes with limited in-person interaction.
These courses offer learning content convenient to people as they can learn everything, whenever and wherever they want.
Given that these online courses offer beyond the usual benefits, have you ever wondered how people made sales out of it?
Free course, paid certification
Many would doubt, why would you offer free the most valuable part of learning? Of course, that would be the initial thoughts that would pop out. But mind you, this strategy was proven to be effective.
Take for example Coursera. According to Mikelya Fournier of LearnDash, upon incorporating this type of strategy, Coursera earned over $1 million in their first year. Now if you’ll ask why, one of the reasons is because of the professional value certifications hold.
People would certainly be willing to pay for it. That is how you should utilize it.
Tie up a product/ service
Aside from certifications that you’d offer with pay, one other strategy to make money out of that online course is to disguise it. How?
Incorporate your product or service offering into the course or vice versa. For example, if you authored your own book, you can give an additional value by offering a free online course. That way, you’ll be able to gain sales not though not directly by selling the course but by utilizing online courses.
Using this platform to extend your customer reach is one of the most convenient ways of making money out of the things you’re actually doing.
Sell course licenses
In the online industry, there are quite a few people that you’ll encounter asking for you to create just the content. Either it is placed on a website, or on courses. Oftentimes, companies outsource content creation and if you’re tapped, you need not be knowledgeable on some major technicalities. What you just need to do is to create the course and collect licensing fees.
These licensing fees are the yearly payment given to you by a company in exchange for your courses. Throughout the process, you do not need to be hands-on in technical matters, somebody would take care of it. Your role would only be to supply the content. That’s it. After that, you collect the licensing fee.
Identify Selling Platform
While most of us desire to have a seamless experience in selling, it all requires a streamlined selling strategy. One of those is your course selling platform where important events, such as offering down to purchasing, happen. Your marketplace site need not be too complex, just go for a simple and user-friendly one.
For a more highly customizable website, you may check on Astoundify and get ready to tailor your site according to your own liking.
Now that almost everything has gone remote, we must not just adapt but also strive. To generate income despite the slow and static flow of everything.
Education was one of the primary concerns the first time coronavirus had proliferated and Online courses had been one of the most tactical options that was presented. You just need to be aware of the know-how and you’ll get through this phase.