WordPress is the most powerful Content Management System (CMS) on the planet with more than 35% of the internet and continues growing. The best part is that it comes with a user-friendly interface. WordPress provides extensive functionality with the help of themes and plugins. If you do not choose the right theme, then not all your expectations come in reality. The use of a perfect theme can turn your insight into a presence on the web. You can easily create a website without understanding any programming knowledge. Let’s start with a little history.
The journey of WordPress started in 2003 by Matt Mullenweg and Mike Little. WordPress started after b2/cafelog software production was discontinued by some of its developers. They decided to make a unique platform on top of b2/cafelog in 2003. They have no idea about starting a journey that will potentially benefit millions of people around the globe.
Let’s talk about it.
Popularity of WordPress
WordPress is a well-maintained fastest-growing ecosystem and never sleeps. WordPress is pretty straightforward and easy to understand than any airport security protocol. It’s a primary choice for creating a website. One of the most attractive aspects of using WordPress is the freedom it gives the user. Several years ago, nobody would have imagined WordPress powered the Internet world. Well, there are a few things.
The system started as a blogging platform, but now it is a successful Content Management System. The top brands are using this to manage their high-value websites around the world. Some examples include TechCrunch, Obama Foundation, Angry Birds, etc.
The Rise and Rise of WordPress
In the last few years, WordPress has risen at an extraordinary speed. The main reason behind that is that it’s a beginner-friendly and very flexible approach. Now times have been changed, and the use of WordPress in the business has increased as an innovative industry.
WordPress has officially taken over the internet. According to a recent trustworthy survey by W3Techs, WordPress was used by 39.6% of all websites on the web in 2021. Each year WordPress comes with multiple new releases. WordPress has always provided an interactive interface, user experience design, and new customized features in every new version.
Helping Business Go Online
Starting a business is a long and arduous endeavor. So, you want to start a business? Every business needs a website. And every website needs a platform. Without additional hassle, let’s get right to it and learn how to create a website. WordPress is a blessing for the non-tech-savvy business owners. It is one of the best ways to get your idea off the ground. At this point, the popularity of WordPress is increasing day by day.
WordPress is the best platform to build an online business website without any prior knowledge about HTML, CSS, or PHP. With everything already available. You don’t have to wait around to take action and, as always, everything is free to use. It is the biggest reason behind the main contributor to its popularity.
In WordPress, the theme plays a vital role. It is the central attention of any WordPress site. It gives a unique layout, design, and some other features. Themes can change your entire website look. Use of theme, you can easily create a website without any knowledge of coding.
Let’s discuss it!
What is WordPress Theme?
A Theme is a zip folder with a bunch of files. It used to change the front-end styling of your site. Themes customize the look of your website, including the page or post layout, font-styling, color, navigation, and other design elements.
WordPress has a massive collection of themes. Using a perfect theme, you’ll be able to convert your WordPress website into a growing e-commerce business. There are two types of Themes.
Free Themes offer limited features, less choice of customization, and limited support. If you want to start your business without any investment, then go with a free theme.
Premium Themes always provide rich features, more customization options, and better support. It offers a regular update to its users. If you want to search for a specific niche theme, then the Premium theme gives you a better choice. Like; Jobify – it is the most favourite theme for Job Listing sites.
Themes Make It Easier
Do you want to build your website in a black menu with a dark blue color background? You can easily do this via Theme because it’s provided you with a vast variety of configuration options. Themes make life easier for the business owner. If you have some business idea in mind and a little bit of time on your hands, then there are many Themes available in the market to start an online business for a good source of passive income.
Every theme looks better than the other. Each theme comes with some kind of option so it’s important to know your theme inside out. When you choose the Theme for your website always check the WordPress technical specification, because not all that shines is not gold.
Well, in this blog, we are demonstrating to you the following basic things to always keep in mind when selecting the WordPress theme.
- Choose the Responsive Theme
Responsive themes will adjust their layout over various screen sizes and devices. Google shows the top result on its mobile search results. So, when you select the theme, make sure, it is SEO friendly or not.
- Theme Must Support Various Plugins
WordPress plugin is the best part of every website. So, make sure that your WordPress theme must support common plugins.
- Theme Work with Popular Page Builders
Page builders are WordPress plugins that allow you to create page layouts using a drag and drop user interface. So, always check your theme is a perfect work with popular page builders.
- The Theme Should Provide Support
When you choose a theme always check a support policy because many free themes have no support option.
- Check the Browser Compatibility
Every user will use various browsers like Google Chrome, Safari, Firefox, Internet Explorer, etc. So, when you choose the theme, don’t forget to test on distinct browsers on mobile. It will help you ensure the website runs smoothly or browsers your visitors use.
- Theme Come with Proper Documentation
Documentation helps to know the theme flow and options. So, select the theme, which comes with complete documentation.
- Choose an SEO Optimized Theme
Your website is worthless if visitors will not find it on the internet. So, always select the SEO optimized themes for your website.
In Astoundify, we have all the SEO Optimized and responsive themes.
- Theme Compatible with the Latest WordPress Version
Every time a new WordPress update comes out. If your theme is not compatible with the latest WordPress version, then you will not provide your users with the facility of the latest features and enhancements.
All is Not Well?
Don’t just select a theme that ‘looks good’. Analyze your audience, your brand, and most importantly your products. You must plan effective tactics that help you build an engaging and eye-catchy website. Like; if you sell kid toys? Then select a playful theme with a bright color.
If you have not chosen a good quality theme, then it hurts your audience and the performance of your website would be hampered. These are the most common problems with WordPress Theme and should be kept in mind by everyone, no matter if it is an e-commerce website or a blogging website.
Now let’s begin. I’ll explain each to you here in short.
- Avoid Bloated WordPress Theme
Bloated Themes compromises the security and diverts the attention of the visitors. It can make a website speed slow at the end.
So, increase your budgets and go with the premium WordPress theme. It supports regular fixes, better coding, enhances security, and updates.
- Always Update Your Website Features
When you select the theme, check the theme update history. Nowadays, online business competition is increasing day by day. Old features are not always sufficient to get more user engagement. New features always keep your audience’s engagement on your website. And you will get a more visitor engagement.
If you want to create a website for a marketplace, Vendify is one of the best themes for WordPress users. It provides a regular update and gives the best support service. If you have the money and quality is the highest priority for you, you’ll not go wrong with choosing them.
- Avoid to Use Too Many Google Fonts
Some WordPress themes give limited options for customization. Other themes enable users to modify their font with the use of CSS. It will be great to keep the one that fits various customization choices.
Avoid using an excessive amount of many Google Fonts whenever possible. Too many Google fonts affected your website speed.
- Don’t Use Too Many Widgets
Widgets will give you to perform some basic functions like; videos, texts, images, and much more. All WordPress themes have their default widgets.
If you add a high number of widgets to your site, then it will clutter the screen. So, avoid using too many widgets. WordPress gives a facility to register and unregister the widget as per your demand.
- Never Compromise for Website Security
When you can select the theme, then always choose the theme from a reputed theme provider. Nowadays, security should be the first preference for every online business owner. Online websites are always open to hackers, cyber attackers, malware, DDoS attacks, etc. Hackers can break into any type of website and impact it very badly.
That’s all. We hope this blog helped you with some basic ideas of the selection process of the WordPress theme.
Technology is moving forward incredibly fast in today’s digital era. In global business, WordPress is the best platform to build an online business. There are plenty of free and premium WordPress themes ready in the market. Take full time to pick a proper theme for your WordPress site. Invest money for the best WordPress service provider that can perfectly match all the expectations.
If you feel that you are facing a bit of problem or confusion with selecting a WordPress theme, then please feel free to contact us or let us know in the comment section below.
We are always happy to help you!